Registration Fee
$10.00 for SMPS Members
$25.00 for Non-Members
Understanding basic financial principles is essential for current and aspiring A/E/C leaders. It’s a critical part of doing business, especially when it comes to analyzing and improving your firm’s bottom line. A firm grasp on these concepts and how they relate will help you communicate effectively with other leaders and climb the success ladder.
Fortunately, the finance side of our industry doesn’t have to be mysterious, or even dry and complicated. Packed with valuable information and case study examples, this session will equip you with the tools to help make smarter marketing and business development decisions, impact your firm’s profitability, and take your seat at the leadership table.
We will cover topics such as:
- Basic understanding of financial statements
- Planning your marketing budget
- Understanding ROI
- Identifying and applying key performance indicators
- Your role in boosting your firm’s profitability
CPSM CEUs
1 CEUs (Domain 2: Marketing Plan, Domain 6: Management)
Speaker
Chris Rickman, FSMPS, CPSM
Business Development Office
Nabholz Construction Corporation
Chris, who is based in Oklahoma City, has 25+ years in the A/E/C industry. In his role, he engages with current and potential Nabholz clients and works as an ambassador for the many building services the company offers.
His passion to serve as an educational advocate drives Chris to stay abreast of industry-related trends and to regularly present and speak on a diverse range of topics.
He became a Fellow of SMPS in 2013 and has had many leadership roles in the Society locally, regionally, and nationally, including president of SMPS Oklahoma in 2006–2007 and president of the Society’s board of directors in 2018-2019.